Nilam is one of the most recognised and trusted names in the Beauty Industry. Her expertise and professionalism are valued by clients from all over the world including many high profile clients. She is often featured in magazines and on screen showcasing her work.
Nilam began her career in the beauty industry 26 years ago while studying at the University of Buckingham. What started as part time job to support her studies led to discovering a keen interest and passion for the industry. On completing her degrees, she set up a salon with her sister.
The early years saw Nilam intensively training and learning on the job in various aspects of the industry, concentrating on brow design, permanent cosmetics, and skin treatments. It was here that she met cosmetic doctor Dr Saleh who became Nilam’s mentor.
At the turn of the millenium Nilam took a sabbatical and went to America where she worked on a number of music, tv and film stars where she was fondly referred to as the Eyebrow Queen.
Returning to england the sisters sold the salon and she began to concentrate on her career in permanent cosmetics and skin. Working closely with Dr Saleh as well as various cosmetic and plastic surgeons and dentists helped to further her knowledge and experience. She set up renowned clinic Dermaspa and became a recognised industry expert featuring in magazines and appearing on tv shows showcasing her work. She also began teaching permanent cosmetics for Nouveau Contour and it was here that she identitifed a gap in the market for brow education.
In 2008 she designed an innovative treatment system and training method and launched Hd brows ltd. The company started with just 12 members of staff offering training only. A year later she designed a full range of professional products with various cosmetic scientists to support the treatment. In 2010 they opened up 2 further academies and launched a range of consumer brow products. This product range has continued to grow and is internationally recognised with presence in premium retail outlets.
HD Brows is to date the most successful and leading brow education brand in revolutionising the way people looked at brows. In fact, it created a whole new market in the beauty industry with many other companies following suit.
Now there are over 130 staff, 11,000 stylists, 3,000 stockists in the Uk alone and in 2015/2016 Nilam launched HD Brows into India and Russia opening up the same opportunity for growth in those countries.
The company has won numerous industry awards annually and after maintaining a steady growth of 42% year on year Nilam was awarded the Same Barclays business woman of the year award in 2016.
“ I am extremely proud to have built a successful brand which has made a significant mark on the beauty industry. Mentoring and helping build thousands of stylist’s careers, mainly women, is one of my best achievements”
In January 2017 Nilam stepped away from her role as CEO and shareholder of HD brows ltd to pursue some new opportunities. She is currently still very hands on in her clinic – Dermaspa working closely with her team of highly trained experts to provide a high standard of treatments to clients all over the world. She mainly spends her time between the Uk and LA treating her client base. She has been working closely with Dr Saleh over the past 10 years developing the Collagenwave technology which has already become one of the most sought after treatments. With her experience in salon, business and cosmetics she also offers guidance and consultancy for startup brands and spas.
Nilam has recently become more involved in philanthropic work in order to give something back. She has started working closely with The Global Gift Foundation, founded by Eva Longoria and Maria Bravo, helping under privileged women and children.
“I would love one day to be able to set up a foundation to help under privileged and disadvantaged young adults to be able to pursue a career in beauty”